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“To whom are you referring?” vs. “Who are you talking about?” Writing the Way People Talk

  I make the bulk of my living as a corporate copywriter and freelancer. That means I spend a lot of time writing spam and junk mail. Oh, I could tell you I write “marketing collateral” or I “develop B 2B and B2C messaging campaigns” but unless you’re actually in marketing and advertising, that’s probably

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Books You Should be Reading

I would not call a lot of books “brilliant,” but OSAMA is pretty effing brilliant. I thought this book was going to be nigh unreadable, based on the concept – a world where Osama bin Laden is the character in a series of pulp novels, and a private eye is tasked with hunting down the guy who

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